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Founded
more than five decades ago, Abdul Latif Jameel Co. is a renowned
Kingdom-based provider of diverse products and systems for today's
rapidly evolving Saudi Market. The company electronics division,
has demonstrated its capability by marketing and supporting
key brands, which include home appliances, consumer electronics and
air conditioners. We deliver the highest levels of after-sales
service to our customers, which has earned us their trust and helped
us record a steady growth over the years.
With the launch of this user-friendly and informative website, we
have reached another milestone in customer care. This would be our
virtual showroom where you could have a glimpse of our wide range of
products, verify the details of your purchases with us and
experience a host of other exciting features.
We will endeavor to
make sure you are always looked after here. Click on the logos below
to view a brief summary on the various members of our family:

| 1894
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Produced
Japan's first waterwheel power generators (60kilowatt).
Manufactured Japan's first electric fans |
| 1930
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Manufactured
Japan's first washing machines and refrigerators |
| 1931
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Released
Japan's first vacuum cleaners |
| 1955
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Released
Japan's first electric rice cookers. |
| 1959
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Completed
Japan's first transistor televisions.
Developed Japan's first microwave ovens. |
| 1961
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Manufactured
Japan's first split air conditioner.
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| 1979
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Completed
world's first optical-disc based data filing systems |
| 2001
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Commercialized
the world's first HDD & DVD video recorder. |
In over 127 years of operation, Toshiba has recorded numerous
firsts and made many valuable contributions to technology
and society. The company is today the world's 7th largest
integrated manufacturer of electric and electronic equipment,
has over 170,000 employees worldwide, and enjoys annual
sales of over US$45 billion on a consolidated basis.
At ALJ Electronics, a broad spectrum of Toshiba products are available
to cater to the most demanding requirements of customers.
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Another
of the Group's outstanding brands for a wide range of consumer
electronics and appliances, sourced from state-of-the-art
factories located in Japan, Korea, Italy, France, Germany,
and Jordan. Dora specializes in providing top-quality technology-driven
products and believes in achieving the highest level of
customer satisfaction.
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Produced
by Electrolux International, the world's leading home appliance
manufacturer, PHILCO products include top-class refrigerators,
freezers, washing machines, dryers, laundries, cooking ranges
and window air-conditioners.
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| Petra
represents the guarantee of excellence in the commercial air
conditioning industry. It prides itself for manufacturing
quality products achieved through use of updated computerized
technologies in design and production.
With
over 30 years of experience in the field of design and manufacturing
of HVAC equipment, Petra is committed to providing products
and services of the highest quality. A continuous improvement
process has resulted in a quality level that sets new standards
within the air conditioning industry. All procedures are
carried out according to the ISO 9001 Quality Management
Systems and ISO 14001 Environmental Management System. Petra's
products carry the CE Mark and most recently Petra has acquired
the UL for all of its major products.
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The
RUUD story started in the 1880s when Edwin Ruud, a Norwegian
mechanical engineer, came to America and developed the first
successful automatic water heater.That early success marked
the beginning of a tradition of innovation and value that
led to the introduction of RUUD heating and air conditioning
equipment in the 1950's.Today, RUUD manufactures some of the
most reliable Air Conditioners, Furnaces, Package Units and
Accessories in the industry for residential, light and heavy
commercial uses.
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