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Founded more than five decades ago, Abdul Latif Jameel Co. is a renowned Kingdom-based provider of diverse products and systems for today's rapidly evolving Saudi Market. The company electronics division, has demonstrated its capability by marketing and supporting key brands, which include home appliances, consumer electronics and air conditioners. We deliver the highest levels of after-sales service to our customers, which has earned us their trust and helped us record a steady growth over the years.

With the launch of this user-friendly and informative website, we have reached another milestone in customer care. This would be our virtual showroom where you could have a glimpse of our wide range of products, verify the details of your purchases with us and experience a host of other exciting features.

We will endeavor to make sure you are always looked after here. Click on the logos below to view a brief summary on the various members of our family:


1894 Produced Japan's first waterwheel power generators (60kilowatt).
Manufactured Japan's first electric fans
1930 Manufactured Japan's first washing machines and refrigerators
1931 Released Japan's first vacuum cleaners
1955 Released Japan's first electric rice cookers.
1959 Completed Japan's first transistor televisions.
Developed Japan's first microwave ovens.
1961 Manufactured Japan's first split air conditioner.
1979 Completed world's first optical-disc based data filing systems
2001 Commercialized the world's first HDD & DVD video recorder.

In over 127 years of operation, Toshiba has recorded numerous firsts and made many valuable contributions to technology and society. The company is today the world's 7th largest integrated manufacturer of electric and electronic equipment, has over 170,000 employees worldwide, and enjoys annual sales of over US$45 billion on a consolidated basis.
At ALJ Electronics, a broad spectrum of Toshiba products are available to cater to the most demanding requirements of customers.

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Another of the Group's outstanding brands for a wide range of consumer electronics and appliances, sourced from state-of-the-art factories located in Japan, Korea, Italy, France, Germany, and Jordan. Dora specializes in providing top-quality technology-driven products and believes in achieving the highest level of customer satisfaction.

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Produced by Electrolux International, the world's leading home appliance manufacturer, PHILCO products include top-class refrigerators, freezers, washing machines, dryers, laundries, cooking ranges and window air-conditioners.

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Petra represents the guarantee of excellence in the commercial air conditioning industry. It prides itself for manufacturing quality products achieved through use of updated computerized technologies in design and production.

With over 30 years of experience in the field of design and manufacturing of HVAC equipment, Petra is committed to providing products and services of the highest quality. A continuous improvement process has resulted in a quality level that sets new standards within the air conditioning industry. All procedures are carried out according to the ISO 9001 Quality Management Systems and ISO 14001 Environmental Management System. Petra's products carry the CE Mark and most recently Petra has acquired the UL for all of its major products.

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The RUUD story started in the 1880s when Edwin Ruud, a Norwegian mechanical engineer, came to America and developed the first successful automatic water heater.That early success marked the beginning of a tradition of innovation and value that led to the introduction of RUUD heating and air conditioning equipment in the 1950's.Today, RUUD manufactures some of the most reliable Air Conditioners, Furnaces, Package Units and Accessories in the industry for residential, light and heavy commercial uses.

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